Paul Carroll Website

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Challenge: Redesign Paul Carroll’s existing e-commerce website to improve user experience and appeal to a broader range of customers in Australasia.

Solution: A client design brief was taken in an initial meeting. After constructing user personas and user flows, wireframes were built, which adhered to eStar’s e-commerce admin platform. Webpage layouts and components were created as high-fidelity prototypes in Adobe XD. These were presented to the client for design and functionality approval. Front-end development and site remedial was completed alongside fellow designers using HTML/SCSS/JavaScript. Designed to be accessible across all devices and browsers, the new e-commerce site ensures users can find content easily and navigate the site efficiently.

My Role: Prototyping, UX/UI Design, HTML/CSS

Mobile Layouts

Desktop Layouts

Custom Iconography

Paul Carroll Satellite Sites

Paul Carroll Design Process

Took client design brief, Established business, customer and brand goals
Completed contextual research, Constructed user personas and user flows
Established information architecture, Produced wireframes, Created visual design system, Conducted client design review
Completed high-fidelity prototypes, Presented design to client, Created style guide and prepared files for development
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