Paul Carroll Website
Challenge: Redesign Paul Carroll’s existing e-commerce website to improve user experience and appeal to a broader range of customers in Australasia.
Solution: A client design brief was taken in an initial meeting. After constructing user personas and user flows, wireframes were built, which adhered to eStar’s e-commerce admin platform. Webpage layouts and components were created as high-fidelity prototypes in Adobe XD. These were presented to the client for design and functionality approval. Front-end development and site remedial was completed alongside fellow designers using HTML/SCSS/JavaScript. Designed to be accessible across all devices and browsers, the new e-commerce site ensures users can find content easily and navigate the site efficiently.
My Role: Prototyping, UX/UI Design, HTML/CSS
Mobile Layouts



Desktop Layouts






Custom Iconography





Paul Carroll Satellite Sites


