Great American Smokeout Campaign
Challenge: Produce a series of smoking-cessation flyers and web banners to promote the American Cancer Society’s annual Great American Smokeout. Campaign was presented to corporate and state clients to promote smoking-cessation amongst employees.
Solution: Simple illustrations were created using Illustrator and Photoshop and applied to digital flyers, posters, banner ads and plasma screens. Each piece was customized for clients across 40 states to drive employee participation ahead of the event.
My Role: Print Design, Illustration, Template Development